Monthly Archives: October 2025

The IWS Group Rebrand: One Group. One Mission.

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Brandsafe Rebranded. Brandsafe as part of IWS Group has rebranded and refreshed our look. One Group, One Mission the New IWS Group Rebrand.

A New Chapter for Brandsafe as the IWS Group Rebrands

We’re excited to share some big news: Brandsafe has a fresh new look as part of the wider IWS Group rebrand. This change unites all companies in the group under a refreshed, instantly recognisable identity.

For Brandsafe, this means our products and services now sit within a clearer, stronger family of brands. It makes it easier for customers and partners to see the collective quality, reliability, and expertise that we bring as part of IWS Group.

Brandsafe: The Impact Protection Experts

For more than a decade, Brandsafe has been at the forefront of workplace impact protection. From our base in Milton Keynes, UK, we’ve built a reputation as trusted specialists in safeguarding people, vehicles, and infrastructure across construction sites, warehouses, distribution centres, and industrial environments.

Our mission has always been simple: to make workplaces safer and more efficient. We achieve this through a comprehensive range of impact protection systems that combine durability, visibility, and compliance. Our impact protection ranges from polymer barriers and heavy-duty bollards to loading bay and car park protection. Today, that mission aligns with the wider IWS Group purpose: One group. One mission. To keep workspaces running safer, smarter, and built to last.

What’s changing?

  • Alignment with the new IWS Group brand identity
  • Updated branding for the Brandsafe, Beaverswood®, and Anco Storage, product brands
  • New logo, within our iconic Polymer Yellow and colour scheme to match

It's important to note that there are no changes to our safety solutions that customers already know and trust. Our Brandsafe manfactured Polymer Barriers and Bollards will remain the same to ensure our customers continue to receive the best impact protection possible.

Why this matters

This rebrand is not just about a new logo. It reinforces the strength of being part of a collective. By aligning Brandsafe more closely under the IWS Group identity, we are making it easier for our customers to recognise our solutions, trust the quality behind them, and see the bigger picture: a group committed to improving workspaces across the UK and beyond.

Our mission and values

Behind this refreshed identity is a shared purpose.

One group. One mission. To keep workspaces running safer, smarter, and built to last.

This mission is underpinned by values that guide everything we do across the group:

  • Customer Focus: We listen first, act fast, and go further for our customers.
  • Integrity: Honesty is not optional here, it is how we keep each other safe, sharp, and proud.
  • Continuous Improvement: Smart ideas are how we get better, together.
  • Accountability: We do not need titles to take responsibility, just pride in the job.
  • Collaboration: We work together with diverse perspectives to achieve common goals.

What this means for Brandsafe customers

For our customers and partners, nothing changes in the quality or reliability of our solutions. You will continue to benefit from the same innovative safety products and services, now with the added strength of being clearly part of the IWS Group.

Stronger together

As part of IWS Group, Brandsafe is stronger, clearer, and better placed to help keep workspaces running safer, smarter, and built to last. Together with our customers and partners, we can make that mission a reality.

Our Comprehensive Safety Solutions

At the heart of Brandsafe is our ability to deliver practical, high-performance impact protection. We are proud to be recognised as The Impact Protection Experts. Our product range ensures every workplace, from small independent facilities to large-scale construction sites, can rely on us for tailored solutions.

  • Polymer Barriers, flexible, durable, and highly visible barriers designed to protect people, machinery, and infrastructure from impacts.
  • Heavy Duty Bollards, engineered with shock-absorbing technology to safeguard entrances, assets, and high-traffic areas.
  • Car Park & Loading Bay Protection, systems that minimise damage from vehicles and equipment, keeping high-risk areas safe and efficient.
  • Column & Corner Protection, designed to preserve building integrity while protecting staff and equipment.
  • Racking Protection, clear and durable solutions that make the ends of racking aisles visible and protects them from potential collisions.

Products That Lead the Way

As part of IWS Group, we provide access to a wide suite of complementary workplace solutions. Alongside Brandsafe’s impact protection range, customers benefit from racking services provided by Rack Group, storage systems from Anco Storage, and warehouse identification products such as labelling and shadow boards from Beaverswood. Together, these solutions strengthen safety, improve efficiency, and support compliance across diverse environments.

Looking Ahead to the Future

As we continue to grow, Brandsafe remains committed to delivering the trusted expertise our customers have come to expect. Our rebrand marks the beginning of a new chapter. One that will see us expand our product offering, enhance accessibility through a new website, and make it easier for businesses to create safe and compliant workplaces.

At Brandsafe, we are proud to lead the way as The Impact Protection Experts. Helping people work safely, protecting valuable infrastructure, and supporting businesses to thrive in safer, smarter environments.